• Personal & business.
  • Roped together.
  • Plans synced.

Richard Felice


Richard has built a reputation based on trust, high level technical knowledge and mutual understanding, with his advice always delivered in plain English. Richard has a strong ability to develop key strategies for his clients, keeping them aligned with their objectives along the way. Richard’s clients know that they can rely on both the practical and technical aspects of the advice he gives, which is delivered through the longstanding relationships he has developed over his career.

  • Intergenerational Wealth Planning
  • Tailored portfolio construction and investment management
  • Superannuation and Investment strategy
  • Industry leaders and family groups

Contact Richard
richard@belay.com.au   |   0426 499 085

Sid Soin


Sid is as passionate today about learning as he was when he began working in the industry more than decade ago. His commitment to continuing professional development has enabled him to remain at the leading edge of development and change in the financial and business landscape. It is this constantly evolving awareness and knowledge base that makes Sid invaluable both as a Director and as a consultant.

Throughout his career Sid has had many successes including: assisting one client to grow from $450k turnover to over $60million and move to expand across three global markets; providing invaluable advise for three high net wealth individuals with an investment base of over $75million; and persevering over three years to successful claim R&D for a client for an amount of over $400k.

  •  Family Office
  •  Private Family Groups
  •  Corporate Structuring (asset protection, succession and business development)
  •  Due Diligence & Business Valuations
  •  Medical and Dental Practitioners
  •  Travel Agencies

Contact Sid
sid@belay.com.au   |   0426 466 582

“Without investing in relationships we cannot challenge our clients or enable them to achieve success. The greatest skill I can share with my clients is the ability to take on board the visions and insights they have of their business and use these to provide better advice supported by the understanding of real commercial and world obstacles.”

Sarah Bush


Having been in the accounting services industry for over 15 years, Sarah prides herself on her ability to offer a modern and holistic approach to a diverse range of challenges. Having identified significant weaknesses in the industry, she has developed an innate ability to cut through the noise and personalise the accounting process for her partners.

  •  Building & Construction
  •  Manufacturing & Distribution
  •  Fashion & Retail
  •  Property & Development
  •  Public Relations & Recruitment Agencies

Contact Sarah
sarah@belay.com.au   |   0414 710 432

Toby Lewis

Investment Partner

Toby spent the early part of his career in institutional funds management in London. Since 2003, he has specialised in research and portfolio management for private wealth clients.

Prior to relocating to Australia in 2010, Toby held roles in research and portfolio management at SG Global Private Banking and HSBC Private Wealth Managers. In Australia, he worked in research for Standard & Poor’s and UBS Wealth Management, before heading Research and Advisory for Citibank Wealth Management. He was most recently Chief Investment Officer of ASX-listed licensee, Centrepoint Alliance, before launching Harbour Reach in 2018.

Toby holds a Bachelor of Laws honours degree and a Maitrise, both in English and French law, from the Universities of London and Paris respectively. He also holds a Master’s degree in Financial Economics from the University of London. He is a CFA charter holder, a certified Financial Risk Manager, and a graduate member of the Australian Institute of Company Directors. Toby is also currently a member of the Sydney CFA Society’s Member Education Committee.

Giselle Roux

Investment Partner

Giselle, who joined Belay Advisory in July 2020, has been in investment markets for over 30 years, is a regular contributor to the Australian Financial Review and a participant in investment forums.

With degrees in Geology and Economics it was inevitable that a young Giselle would start reviewing mining stocks. She quickly moved to industrial companies and has specialised in consumer stocks for most of her 20 years with Merrill Lynch and Citigroup.

An interest in other asset classes and a desire to connect directly with investor groups led her to the role of Chief Investment Officer at JBWere in 2008. This was followed by a similar position at Escala Partners.

Giselle left Escala in late 2019 to consult to a small range of investment groups and related organisations. Now she is bringing her extensive experience to Belay, providing you with access to extensive industry knowledge, and helping you to better achieve your financial goals.